Hey, I’m Margo. I’m a product leader and strategist with a decade of experience building, launching, and optimizing digital education products, automations, and financial systems. My background spans product development, UX research, and operational strategy—always with a focus on making things better for the people who use them. Here are a few selected projects that showcase my work.

Indie Birth Midwifery School

Building a Global Learning Platform

Problem: There were limited independent, accessible, and high-quality midwifery education options outside of traditional institutions. The existing pathways were either overly rigid, unaffordable, or didn’t align with the holistic, evidence-based approach many aspiring midwives sought.

Process:

  • Conducted research on midwifery education gaps and student needs.

  • Designed and built a comprehensive curriculum, structuring the learning journey from foundational to advanced coursework.

  • Launched the school in 2017 with a lean tech stack, optimizing over time as enrollment grew.

  • Managed the end-to-end tech setup, selecting and integrating platforms like Kajabi, Zapier, SamCart, ActiveCampaign, and WordPress for seamless course delivery, automation, and marketing.

  • Iterated on student experience based on feedback, improving onboarding, communication, and engagement strategies.

Solution & Impact:

  • Scaled to 1,600+ students globally across multiple cohorts.

  • Maintained an 80%+ student retention rate, refining curriculum and UX to better support engagement and completion.

  • Built an automated onboarding and engagement system, reducing manual support needs and improving student success.

  • Developed a vibrant online community, facilitating mentorship, peer support, and continued education beyond the core courses.


Tools Used:

  • Education Platform: Kajabi

  • Automation & CRM: Zapier, ActiveCampaign

  • Payment & Enrollment: SamCart, Stripe

  • Community & Support: Telegram, HelpScout

  • Website & Content: WordPress, Showit